Why Chefs Should Attend The 2024 National Restaurant Show

National Restaurant Show floor

The National Restaurant, Hotel, and Motel Show, (#2024RESTAURANTSHOW), considered to be the Coachella of the food and hospitality industry, will be held May 18 – 21, 2024, at McCormick Place in Chicago. It is a great opportunity for food service and hospitality professionals to discover innovative ways to operate their establishments, grow their customer base, broaden their networks, and increase their success. With representation from all 50 states and 112 countries, there’s no other place to interact with the entire food service industry ecosystem.

Dates and Times

McCormick Place
2301 S. King Drive
Chicago, IL 60616

Saturday, May 18, 2024
9:30 a.m. – 5:00 p.m.

Sunday, May 19, 2024
9:30 a.m. – 5:00 p.m.

Monday, May 20, 2024
9:30 a.m. – 5:00 p.m.

Tuesday, May 21, 2024
9:30 a.m. – 3:00 p.m.

National Restaurant Show vendor

What’s In It for Chefs?

Let’s face it: chefs are extremely busy people who cannot afford to take time off. The National Restaurant Show is a great place to learn, network, and become inspired all in one day and under one roof. Where else can you investigate new restaurant equipment, learn from industry experts, taste new food ingredients, sample new menu items, find new food service/hospitality vendors, meet with other chefs, customers, business owners, and potential employees, and eat and drink your way through the day? These are the reasons most food service professionals attend the show, but there are emerging restaurant and hospitality trends you’ll want to stay ahead of, too. The National Restaurant Show is a great place to get up to speed.

Trends you’ll want to know about: 

  • Learn how smaller-footprint kitchens, multi-use equipment, and smart appliances are redesigning kitchen spaces.
  • Get up-to-speed on industry statistics and the economic impact of the food service industry today and in the future, as restaurant sales are projected to increase.
  • Explore the availability of healthy items and the exploration of new food sourcing options as customers look for tasty gluten-free choices, foods without GMOs, plant-based options, and low or sugar-free choices for personal and dietary needs.
  • Discover the technology innovations coming to the market that will support industry profitability and efficiency.
  • Uncover the lighter side of the industry by finding new culinary techniques to test and try.
National Restaurant Show: new technology

What’s new this year at the show?

This year, the show has introduced three new show features:

Expo + Education Badge

Discover innovative solutions, fresh perspectives, and future-forward ideas through operator-led education. The Show’s newly revamped education, available exclusively for Expo + Education badge holders, provides a focused learning experience for growth-minded attendees.

Fresh On-Floor Programming

Find new speakers, content, and ideas in their On-Floor Programming. From supplier-led sessions to live culinary demos with celebrated chefs to beverage sessions and demos with top mixologists and experts, you’ll walk away with new tools and solutions to boost your business.

Startup Alley

Startup Alley features new companies in the foodservice industry, offering a sneak peek at new food and beverage items, equipment and supplies, technology, and more!


Attendees can take advantage of substantial savings by registering early. Below are the costs to attend.

2024 National Restaurant Show Pricing
National Restaurant Show: Rick Bayless

Chef Demonstrations

Meeting celebrity and up-and-coming chefs and sampling their great work is always a treat. Culinary and beverage demonstrators are still being added. Here is their current list.

How to Register

Since the show is for food service professionals and is not open to the public, there is a fee to attend. The earlier you register, the less expensive it will be. Register here.